Enthusiast Hotels
Key Win: Brand now captures more impressions than Booking.com & Tripadvisor, shifting discovery to direct channels.
Client
Enthusiast Hotels is a boutique hospitality group with 5 premium properties. The brand relied heavily on OTAs for bookings — limiting profitability and visibility into guest behavior.
Partnership
We built a unified digital foundation to fuel direct bookings. The goal was to establish complete tracking from website click to final booking, unify fragmented social accounts, and ensure real-time attribution of every dollar to revenue.
Work
Our approach focused on three pillars: Tracking & Analytics (Full GTM + GA4 setup, connected booking funnel events), Business Governance (Unified hotel pages & IG accounts in a single Business Manager), and Performance Marketing (High-intent audiences through TOF/MOF/BOF structure).
Challenge
The result: Marketing decisions were based on guesswork, not data.
- No complete tracking from website click to final booking
- Pixel, GA4, booking engine — all broken or missing
- FB & Instagram pages scattered across accounts
- No ability to measure direct revenue from marketing
- High OTA commissions eroding margins
- OTAs were aggressively capturing brand searches, stealing direct customers & revenue
Our Approach
We built a unified digital foundation to fuel direct bookings:
Tracking & Analytics
- Full GTM + GA4 setup with clean revenue tracking
- Connected booking funnel events: Landing → Room View → Checkout → Purchase
- Meta Pixel deployment across all properties
Business Governance
- Unified all hotel pages & IG accounts in a single Business Manager
- Brand-owned access for Meta & Google assets
Performance Marketing Ready
- High-intent audiences through TOF/MOF/BOF structure
- Real-time attribution of every dollar to revenue
Results
45%+
Impression share vs OTAs
90%+
Tracking integrity
100%
Direct revenue visibility
Impact Delivered
| Outcome | Result |
|---|---|
| Revenue attribution unlocked | First-ever visibility into direct booking returns |
| Data accuracy | 90%+ tracking integrity |
| Profitable growth path | Foundation to reduce OTA dependency |
| Property-level insights | Identify & scale top-performing hotels |
| Retargeting + loyalty | Now possible for repeat guest growth |
Testimonial
"45%+ Impression Share — Outperforming OTAs in visibility & reclaiming direct demand."
Key Win Analysis
Performance Report
Bottom Line
From fragmented setup to a complete performance engine built for direct revenue.
Key Win: Brand now captures more impressions than Booking.com & Tripadvisor, shifting discovery to direct channels instead of OTAs.
We transformed Enthusiast Hotels into a data-driven hospitality brand — empowering marketing that directly drives revenue, not commissions.