Brewery Gulch Inn
How a Video-Led Awareness Campaign drove a 51% hook rate and cost-efficient traffic.
Client
Brewery Gulch Inn (BGI) is a luxury, eco-conscious boutique inn known for its ocean views, intimate guest experience, and premium positioning. While the property had strong on-ground appeal, digital brand awareness among new audiences was limited—especially at the top of the funnel.
Partnership
Instead of starting with direct booking or conversion campaigns, we chose a Brand Video + Traffic campaign to warm up audiences. Hospitality purchases are high-consideration decisions, so users need to see, feel, and imagine the experience before booking.
Work
We ran a Brand Video-led Traffic campaign on Meta focusing on property visuals, surroundings, and luxury positioning. The campaign was optimized for page views rather than vanity metrics, ensuring high-quality traffic.
Challenge
BGI faced low brand recall among first-time travelers and limited exposure to cold audiences. The challenge was to build high-quality awareness and drive qualified traffic without aggressive sales messaging.
- Low brand recall among first-time travelers
- Limited exposure to cold audiences unfamiliar with BGI
- Need to build high-quality awareness, not just cheap impressions
- Drive users to explore the website without aggressive sales messaging
Our Approach
We focused on earning attention first through a video-led strategy. By prioritizing video storytelling and optimizing for engagement quality, we established a strong digital presence.
Strong First Impression (High Hook Rate)
- 51.46% hook rate showing over half the audience stayed engaged
- Compelling opening visuals to grab attention
- Clear alignment between creative and audience intent
Exceptional Engagement
- Significantly above industry benchmarks for awareness campaigns
- Users were not just watching but actively clicking to explore the property
Cost-Efficient Website Traffic
- $0.13 per page view delivered high-quality traffic at scale
- Enabled thousands of users to experience the BGI brand digitally
Results
51.46%
Video Hook Rate
$0.13
Cost Per Page View
High
Engagement Quality
Outcomes
| Outcome | Result |
|---|---|
| Warmed up cold audiences | Built familiarity with the brand |
| Qualified audience poolCreated | Ready for Retargeting & Booking-focused campaigns |
Testimonial
"For luxury hospitality brands like Brewery Gulch Inn, awareness done right is not an expense—it’s an investment."
Strategic Outcome
Campaign Analysis
Bottom Line
Instead of pushing for immediate bookings, we focused on earning attention first. The result was a highly engaged audience, strong brand recall, and cost-efficient traffic—setting the stage for sustainable booking growth.