Abaco Inn
Turning email into a 44% revenue contributor within a single month.
Client
Abaco Inn is a premium hospitality property offering sunset-point villas and curated island experiences. The brand already had multiple booking touchpoints, including direct bookings, walk-ins, and limited email marketing activity.
Partnership
Before our engagement, email marketing existed as a channel but it contributed only a small fraction (5–10%) of total revenue. We repositioned it as a conversion-focused channel to drive high-margin bookings.
Work
We introduced campaign-led email execution with limited-time stay offers, seasonal travel nudges, and high-impact subject lines. Our focus was on driving intent-to-book, ensuring email became a meaningful revenue driver.
Challenge
Email marketing was under-leveraged and inconsistent, contributing little to total revenue. The majority of revenue came from walk-ins and ad-hoc traffic, with no structured lifecycle strategy.
- Email marketing was under-leveraged and inconsistent
- Majority of revenue came from walk-ins and ad-hoc direct traffic
- No structured lifecycle or campaign-based email strategy
- Need to increase revenue contribution without hurting occupancy
Our Approach
We restructured Abaco Inn’s email marketing strategy, transforming it into a powerful direct booking driver. By segmenting audiences and timing campaigns around booking windows, we unlocked scalable growth.
Rebuilding Email as a Revenue Channel
- Segmenting past guests, warm leads, and high-intent inquiries
- Creating urgency-driven and experience-led campaigns
- Timing campaigns around booking windows and seasonal intent
Revenue Attribution & Channel Balance
- Tracked email-driven bookings and revenue contribution
- Ensured incremental email revenue did not cannibalize other channels
- Maintained occupancy rate stability
Results
44%
Revenue Contribution (up from 5-10%)
Stable
Occupancy Rate
0%
OTA Commission
Performance Highlight
| Outcome | Result |
|---|---|
| Email Revenue Contribution | Jumped from 5–10% → 44% |
| Occupancy Rate | Maintained stability despite revenue mix shift |
| Direct Revenue | Zero OTA commission on email bookings |
| Channel Mix | Reduced dependency on walk-ins |
Testimonial
"Email is not just a retention channel in hospitality—when executed strategically, it becomes a powerful direct booking driver."
Key Insight
Strategic Takeaway
Bottom Line
This case proves that owned channels, when executed with intent and timing, can unlock high-margin, scalable growth for hospitality brands.