Serenity Resort & Spa

How Serenity Resort reduced OTA dependency by 40% and increased direct bookings by 85%

Client

Serenity Resort & Spa is a 5-star luxury property located in Goa, India, known for its premium wellness and hospitality services. The resort was heavily dependent on OTA channels and sought to build a stronger direct booking presence while maintaining occupancy during seasonal fluctuations.

Partnership

Serenity Resort partnered with Arival.ai to transform their booking strategy and reduce OTA dependency. The focus was on building a robust direct booking channel while implementing AI-driven personalization and dynamic pricing.

Work

We implemented a comprehensive digital marketing strategy combined with AI-powered personalization. Dynamic pricing algorithms adjusted rates based on demand patterns, and targeted campaigns drove direct bookings through their website and email channels.

Challenge

Serenity Resort was heavily dependent on OTA channels with thin margins. They needed to build a strong direct booking channel while maintaining occupancy rates during seasonal fluctuations and competing with other luxury properties in Goa.

Solution

We developed targeted digital marketing campaigns, implemented AI-powered guest segmentation, and created personalized loyalty programs. Revenue management optimization ensured optimal pricing for different guest segments and booking channels.

Results

85%

Increase in direct bookings

55%

Improvement in average daily rate

40%

Reduction in OTA dependency

Testimonial

"The transformation has been remarkable. Our direct bookings have grown significantly, and we now have much better control over our pricing and margins."

General Manager, Serenity Resort

General Manager

Impact

Within 6 months, Serenity Resort achieved significant revenue growth with improved margins and stronger brand presence in the direct booking market. The resort now maintains a healthy balance between OTA and direct channels.